Let Google Analytics and Google Adsense To The Altar

What is Google Analytics?

Google Analytics is a tool from Google that helps you to analyze various aspects of your sites like how many visitors visit your site, average duration of visits, source of the traffic and most popular page in your site. You can go beyond traditional visitor and page views counts to measure downloads, sales conversion and video plays and adjust your site accordingly to increase the revenue.

Why do I need to integrate AdSense and Analytics?

By integrating your Google AdSense account with Analytics provides you detailed information about your ads and your sites. You can use this information to improve ad performance and increase AdSense revenue.
Monitor which geographies, pages, traffic sources and browsers bring users to your site.
Understand which pages users spend time on and which pages not attracting the users.
Once you integrate AdSense and Analytics, AdSense performance can be seen in a separate AdSense section of your Analytics account. This show earnings and ad impressions based on user visits, the top sites referring users to AdSense, and the geographical areas where your visitors are located.

How do I use Analytics to increase my AdSense revenue?

you can customize your content and ads to your site’s users with the in depth information available from Analytics. Following are few ways to view your Analytics reports for increasing your AdSense revenue:
Geographic location: From which city or country in the world your visitors are coming? You can change your site’s content suitable to visitors in these locations.
Referring source: If you know where visitors are coming from, it is easy for you to customize your content to them in order to keep them coming back for more.
Browser usage: Observe the browsers and technologies most used by your visitors and check the compatibility of your sites.

How to link AdSense and Analytics account?

Log in to AdSense account, under Home > Overview you can see the link “Integrate with Google Analytics”.
This link will take you to Google Analytics page and you’ll be asked to create a new Analytics account, or indicate an existing Analytics account to link to. To link to an existing Analytics account, your AdSense log in must be an Administrator on that Analytics account.
Once you linked your AdSense account to Analytics account, you can check the details of your site under Content > AdSense tab.

Other Features of Google Analytics:

You can also create Analytics account without linking to AdSense account. The first step is to open Google Analytics account.
Once you logged into your account, Go to Admin tab select Profiles and select +New Profile

Provide name for your profile and select Create Profile.
And provide your site detail and save the information.

Under Tracking Code Tab, you can see the Tracking ID linked to your profile.
Analytics provides various methods to generate the Tracking Code.
You can select the Tracking code and paste into every page you want to track immediately before the closing tag.
If you are using Weebly, you can paste the code in Settings > SEO > Footer Code


Once you pasted the tracking code and successfully published your site, Google Analytics will start receive the data from your site. You can check the tracking status under Tracking Code > Website Tracking.


Once your site is connected to Google Analytics you can check pageviews, visitors count, source of visitors and many other options from the left side navigation menu. you can add various widgets to your dashboard for quick monitoring.

How To Increase traffic to your WordPress blog

A constant concern of every good webmaster is increase traffic and the number of visitors to the site. It was nice to say that it is not the number of visitors that counts, but the quality of them and the relationship you have with them, we all have dreamed of seeing our numbers increase suddenly in Google Analitycs.
But the miracle cure does not exist, if not to provide quality content , useful for the visitor and the day to day content . There is no magic formula , but there is still the ” tried and tested ” to bring more visitors to your ” WordPress ” website methods. Here are three of them , used by many WordPress experts to boost their traffic.

1. Optimize posts in the results of search engines.

A good pagerank is good, but we must also be concerned with how your pages and posts appear in the query results in Google. Optimize the title and description of the content of the landing page is essential . An informative and clear as incentive to stick to what the user can search on Google. A description of the content of the article is also essential. This should give a clear idea of ​​what they will find when they click on your link.
Customize title and description is a breeze with the WordPress SEO plugin by Yoast . Simply fill in the two dedicated fields created by the plugin when you write a article.3 tips to increase traffic to your WordPress blog

2. Submitting articles in connection with any new publication.

If this is not done or the theme you are using does not offer by default, here is a simple to increase the audience and especially the time that visitors spend on your site way. Should be offered at the bottom of each of your articles, links to other related articles that might interest your visitors. The idea is simple as pie, if you liked this article you will also probably like this one and this one …
Many plugins exist that will allow you to insert this little list of links to other articles at the end of your post. To be even more effective prefer those that offer links with thumbnails, click-through rate is higher.
Aamong these plugins, you can choose for example: Yet Another Related Posts Plugin (YARPP)
I also like the hashtag plugin I mentioned it here a few days ago that allows you to create links by adding a simple hashtag # a word in an article.

3. Retweet former articles.

We know the importance of social networks including Twitter traffic in a blog or site. However ephemeral glory. If you have a blog with many articles, a way to optimize your files on the network is to automate tweets linking your articles along with your Twitter account. The Evergreen Post Tweeter plugin makes this point of view wonders.

Once linked to your Twitter account, Evergreen Post Tweeter will retweet your old articles based on criteria that you define (categories, tags, etc..). You’ll also be able to set a pace of publication. So your old items will experience a new celebrity on the networks and probably new readers.

Small precaution: all items of a blog does not necessarily lend themselves to a re-release of many months after their first visit. You can create a specific hashtag to tag items that seem retwitables. He then easy enough to ask Evergreen Post Tweeter is retweet the articles that have this hashtag.
So much for these three simple but effective ways to boost traffic to their WordPress blog or site. And you? Which means, what tricks, what plugins do you use? Feel free to share your experiences in the comments.

Tools for Webmaster

Google Webmaster Tools offers various utilities to help submitting your site to Google search engine and improving your site’s visibility in the search result. The chance of getting more organic visits increases multifold, once your site is visible to more audience. This helps you to get more revenue from the advertising programs like AdSense as well as more sales in case if your site is an eCommerce site.
It is worth to note Google AdSense policy which recommends you to get your visitors from organic searches rather than through social networking sites, referrals or free traffic exchanges.

Features of Google Webmaster Tools

We recommend you to use a single account details for all your Google accounts like Gmail, Blogger, Google Sites, AdSense, AdWords, Webmaster Tools and Google Analytics. This will help you to remember your credentials as well as to navigate from one account to another easily.
The first step is to Open Webmaster Tools account. In order to use all the features, you need to add and verify your sites successfully.
Webmaster Tools offer various features under the sections Search Appearance, Search Traffic, Google Index, Crawl and Labs. The features are classified based on various stages of search like crawling, indexing and serving. In addition to these features there are other options like Site Messages, Malware detection and additional tools. Site settings option is now moved under the Gear Box icon on the top right corner.
Some of the key features are explained in the following sections.

Sitelinks

Sitelinks are generated by Google automatically when showing in the Search results. For example when you search Webmaster Tools” in Google, you will get the following search result
If you do not want Google to show your Sitelinks automatically then you can submit your URL for “Demote this sitelink URL” under Site Appearance > Sitelinks.

Geographic Target Setting

You can tell Google to improve your search result for the particular geography by setting “Geographic target”. The option is available under “Site Settings”.

Sitemaps

Sitemaps is a XML file tells Google about the way the pages are organized in your site. Sitemap submission makes sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. There are various Sitemap Generator tools available in the Web. Most of the free website builder tools automatically create a sitemap of your website. For example sitemap of this site is http://theme123.net/sitemap.xml.
You can submit your sitemaps to Google under Crawl > Sitemaps. Learn more about submitting your Sitemap to Google.

Search Query Analysis

Most important feature of the Webmaster Tools is analyzing your site traffic based on the Search Query. This helps you to clearly understand what keyword brings more visitors to your site and the average search results position of your site for that keyword. Based on this you can optimize your site’s keywords and improve the search ranking.

Fetch as Google

You may notice Google’s search results and search preview shows different page and content of your site even though you changed it. The reason for this is Google takes considerable time to crawl and index your site’s content. It may vary from few days to a month in some cases. If you have dynamic content in your site you can submit your site to Google as and when the content changes instead waiting many days for automatic crawling by Google.
Once you fetched your site then you can submit for indexing so that Google search engine will index your new content and shows in the search results.
Integrate Google Analytics with Webmaster Tools to get source of traffic and which browser and operating system is used to view your sites. This will help you to optimize your sites accordingly to improve the ad performance and increase revenue from AdSense.

5 Key Ways That Content Can Help Build Your Traffic

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!...

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list)...

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your "paid" product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one "constant" in Internet marketing, it's this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" web-site and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)...

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted "as is" with your resource box attached.

...Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content...

With the declining effectiveness of many of the online advertising methods that we've relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

SEO Tips: Correct Your HTML Meta Tag !

We look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose.

We have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.

• Keyword tag – A keyword tag is for keywords, but not for any keywords. You can't just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don't write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.
• Abstract tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.
• Description Tag – The whole point behind this tag is to describe what the "page" is about. Keywords related to the page should be implemented as well. The limit on words should be 20 – 25 and not exceed 250 characters including space. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.
• Title tag – This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the" page" is about. Don't put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.
• Content- If you notice, I have been commenting on relevancy to the "page", not your overall site. Each page has it's own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.

Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn't have these terms, how will you be found? You won't. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad.

Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.

Black Hat vs. White Hat SEO Types

Black Hat SEO- These are aggressive tactics used to gain high search
engines rankings that do not comply with the philosophy of the search
engines. Sites produced with black hat SEO techniques are considered
unethical spam by most web surfers because they provide no real content or
user experience. They basically look like pages of another search engine
or paragraphs of jargon containing keywords instead of real content.

 

The black hats, on the other hand, simply thinks of "How do I get links to
the site?" They pay no consideration to whether the links provide value to
the visitors and readers. The eventual strategy that emerges usually turns
out to be schemes like link farms and reciprocal link schemes.
Black Hat SEO are all about getting fast results. The method they use to
optimize their websites will often get the website to the top of the
search engines very rapidly, but when the search engines catch-on, the
website will very often crash or get banned.

For a while now, there is a battle going on within the Internet among
marketers that use SEO. Black Hat SEO is to use optimizing practices to
fool the search engines and the use of other traffic generating techniques
that are questionable or unethical.

White Hat Optimization- If you're thinking of using an SEO consultancy to
help your website get listed well on search engines then ask them a few
questions about bad techniques that you've heard of. This will probably be
enough for the unethical website optimization company to take the bait
whereas a good, ethical SEO consultancy will try to talk you out of it and
steer you in the right direction.

White Hat SEO remains more time-consuming, but it yields better long-term
results and has a more positive impact. People prefer to use web sites
they haven't been deceived into visiting, and search engines don't like to
list sites which have manipulated their way to a high ranking. Sites using
white hatted techniques usually don't have to worry about being removed
from search engine results.

The use of key-phrases can also be considered white or black hat as white
hat SEO'rs will use key-phrases in the natural context of a body of text, if
you write your web copy for your visitors and not the search engines you
will achieve better results.

White Hat SEO evolves writing good quality content. Don't try to use
spammy tricks. Deliver great content to your visitors and the search
engines. Don't hide text, or stuff Meta tags with keywords that shouldn't
be there. Make sure your title tag and other Meta tags reflect your page.

Boost Your Web Site with Social Bookmarking

There is a lot of talk about social bookmarking when it comes to research engine optimization, and it's sometimes hard to see via the haze of marketing towards the true facts.

Basically, interpersonal book marking services go to websites for example Digg, Stumbleupon, Reddit, Delicious and create hyperlinks to your website, tag it and share it with the world.

This can assist drive visitors to your website in two methods. First, if you have a novel or fascinating site, people will normally be drawn to it and follow the links for your doorstep. People spend hours on interpersonal ebook marking websites and use it to find the majority of their info. Should you send readers to an interesting article or valuable assistance, they will naturally send a link to their friends, and their friends will do the same. Secondly, each among the links provided by a social ebook marking service will deliver "link juice" to your website.

"Link juice" is jargon for site believability in the eyes of search engines. Social book marking websites use a significant of believability, and with every hyperlink it provides your website a bit of that credibility. So even if nobody looks at the social bookmark on Digg, the site will assist your website a small a lot more credibility.

The way this functions is that when the bots from Google or Bing search your site, they discover back hyperlinks to sites having a significant of credibility. So even if it's just a blank hyperlink, those research spiders will assume that there's a reason for the hyperlink, thus believing that your site has credible information within.

There's a downside to social bookmarking providers though, there are lots of disreputable businesses that may take your money then spam interpersonal ebook marking websites with garbage -- and that garbage is directly connected to your site. The social bookmarking sites don't like it and nor does Google, utilizing a dirt cheap interpersonal book marking service is an easy way to get your website kicked out of search engine rankings completely.

Social Bookmarking Submission Tips

Social Bookmarking refers to web based applications that allow people to store bookmarks online instead of just putting in the favorites or bookmarks on their computers. The direct advantage of this is that people can access their bookmarked sites from any computer, or even from a mobile phone.

The good aspect of social bookmarking is that it allows users to share bookmarks with other Internet users in a collaborative manner. Generally, social bookmarking takes place on sites where the users can create an account to add their bookmarks to. It's also helpful to do it on sites that allow users to insert keywords for the types of bookmarks they add. In that manner, they all can be organized and set into categories that other users can easily search through.

But how submit your social bookmarking successfully? The follow five tips can help you.

Firstly, when you post the article to a social bookmarking site, make sure the short description you provide entices potential customers, not with a blatant sales pitch but by summarizing the information that people interested in your type of products want to read.

Secondly, take care in adding tags of your most relevant keywords in order to make the link easy to find within the site. Some sites limit the number of tags you can add while others provide nearly limitless space to include every relevant keyword or phrase.

Thirdly, make your content easy to share. All of the major blogging platforms such as WordPress or Blogger include plug-ins to add a little ‘share' graphic to your posts. This allows readers to easily and quickly make one click and add a bookmark of your article URL at any site where they have an account.

Last but not the least, be sure to include a plug-in that allows readers to add your site to an RSS feed as well. These feed aggregators are a popular way for internet users to combine all the blogs they follow into one easy-to-find place that shows the most current updates to all their favourites.

Social bookmarking existed several years before and people will always discover new concepts about the bookmarking world especially with the fields of marketing and promotion. Many have benefited from its advantages and new ideas are still being developed to maximize its use. The online marketing industry and community eye social marketing as one of their major tools in the future. No wonder many social bookmarking sites have come to provide the basic advantages and enjoy the benefits of social bookmarking.

Some Tips for Web Page Headers

Are you a current business owner who has asked the question, "How do I get my website on the first page of Google and the major search engines?" Most business owners don't know that traditional media ad spending is down across the board. Television advertising, radio, newspaper and magazines are down an average of approximately 13% in 2009.

Implementing relative meta-tags in your website makes sure that it will increase effectiveness of your search engine optimization campaign. On which you are investing lots of time and money. You can pick up any of your webpage and click on 'View' button at the top of the browser screen and select 'Page Source' it will show title tag at the top of the page.

Does your website have an actual contact form? There are a lot of websites that have just a mailto web link for users to contact the company. The problem with this is that you are reliant on the user having their own mail client installed and you cannot specify what information you want to collect. If you have a proper contact form on your contact us page you can specify what information you want to collect e.g. name, phone number, email address, website etc.

On-page optimization is the process of structuring or changing the elements on your webpage so that it can be found by search engines for specific keyword(s). The on-page elements or factors that you need to change in order to improve your website's positions in search engines include title Tag, header tags, page content, alt tag, meta description tag and meta keywords tag.

It allows anyone from any experience level, from a complete beginner with no website technical skills to those who are familiar with website building. For the users who already know how to build sites using all kinds of coding and language and scripts, this will make it much easier for them too. You can start producing websites that look as professional as the big name companies and you can do it by yourself and do it fast.

If you were working with a company that creates designer flip-flops that are embellished with crystals, symbols, jewelry and other decorative items. When you first start their keyword project, the first two keywords that the company will give you is: flip-flops and sandals. You can easily find that there is great search volume and much lighter competition around more specific search terms such as: embellished flip flops, crystal flip-slops, rhinestone flip-flops, decorated flip-flops etc.

Depending on how your templates are created, you can save Huge amounts of time by allowing the template or web editing software to perform repetitive tasks vs. you making them all on your own. A couple of examples might be your website's header, footer or common menu system. Let' say if each page of your website includes these common items, then you could save great time by having all of the pages call a "single file" that simply contains all of the requisite information for each respective section.

A favicon is basically an image that distinguishes a website/company from others. What's the first thing that comes to your mind when you see image of the latter G with red,green, blue and yellow colors?... Google of course! You see how easy it is to advertise and embed your brand in people's mind. That's the power of favicon. Simply put, a favicon for your blog or website, is another way to make "you brand" (your website/blog), easily recognizable.

Designing Your Site to Be Search Engine Friendly. Creating a site that is search engine friendly should be an objective of every company that wants to do business on the Internet. Search engines are the most common way for Internet surfers to search for something on the Net. In fact, 85 percent of all people who use the Internet use search engines as their primary way to look for information. By using keywords relating to your company in appropriate places on your site, you can improve how search engines rank you.

Making Money with Twitter

On first considering about money making online, the primary approach that most people will consider will be twitter! Twitter is actually a micro blogging networking site which gives you message lesser or equal to 140 characters and not more. With so much good intentions and positive benefits, Twitter has set a new line of practice to make money online. Implementing right approach in twitter will make you get the best out from them. On building a best bond and relationship will be the core success of making handful income. The stronger you bind relationship with your network people will right away explain the success of your online business.

Online money making has become the most awesome gift, where you can bind long term business relationship with worthy clients across the world. Are you not using twitter to promote and get in touch with your customers? This shows that you losing a great deal or even it explicate your craziness of not knowing the supremacy of twitter! Twitter is a power platform which grants you to communicate with several hundreds of people at single shot. Twitter gives you an opening to build enduring relationship and even supports in selling products with quick approach. On joining twitter, you can sell your products to the network customers as most twitter members will buy products from people whom they know. For all these reason, twitter is defined to be the gold mine while it comes in product selling.

People who aren't using Twitter will have either not understand the power of Twitter or they might not be aware of its existence. On research, you can get to know the positive and successful stories of Twitter and their role in driving traffic towards your business sale. Twitter is the best mini blogging site that drives incredible volume of traffic towards your way and this promising fact has inspired everyone to join the network. Is making money through twitter is too hard? Any novice will have this question, because they do not know the procedure of joining the network. Actually, the role of joining twitter will not take hard time rather you merely have to spare minutes to join the network.

Text Importance Of SEO

When you're approaching the design of your site, it's apparent that technology is king. Web designers will tell you that selecting the right platform to build your site can make a huge difference to its look and usability. As a consequence, many sites are built using highly complex technologies, filled with all sorts of bells and whistles.

Then the site is considered from a search engine optimization perspective. Under this new gaze, not only are the bells and whistles too much noise, but the technology platform the site is based upon is sometimes a liability. What site owners usually come to realize is that they would have been better off working from the basics, focusing on the best they could do with HTML and text.

When it comes to search engine optimization, it is clear that text rules. This is because of the way the search engines trawl the web. Search engine crawlers have become increasingly sophisticated over the years, but their bias is still toward the format they began with, namely text. If you can fit all of your content into text within plain, text-based code, there's a higher chance that the search engines will understand your site, making indexing a little easier.

A solely text-based site is not entirely attractive to your human users, and there must be some balance. At the same time, your SEO work will be cut in half if your site has nice, handy chunks of text to work with.

If your site is built entirely out of Flash, don't despair. SEO companies are able to work around Flash and other not-so-SEO-friendly technologies, and Google is constantly trying to improve the algorithm's relationship with web design technology. It is important, however, to be aware that the task isn't going to be easy.

Reduce the HTTP Requests Can Speed Up Your Site

When a user is opening your website every object on the page (e.g. images or scripts) will require a round trip to the server. Those HTTP requests will delay the response time of your site, and if you are loading dozens of objects this delay can add up to several seconds.

The first step to reduce the delay from HTTP requests is to reduce the number of objects on your website. Get rid of unnecessary images, headers, styling features and the like. If possible you can also combine 2 or more adjacent images into a single one.

Secondly make sure that your requests for external files or scripts are combined in a single location. For example instead of using three CSS files to create the layout of your page:

<link rel="stylesheet" type="text/css" href="/body.css" />
<link rel="stylesheet" type="text/css" href="/side.css" />
<link rel="stylesheet" type="text/css" href="/footer.css" />

You should use a single one with all the styling information:

<link rel="stylesheet" type="text/css" href="/style.css" />

Use the Height and Width tags for Speed Up Your Site

This is a very important factor that many people (including myself until some time ago) tend to overlook. When you use images or tables on your pages you should always include the height and width tags. If the browser does not see those tags it will need to figure the size of the image, then load the image and then load the rest of the page. Here is an example of code containing those tags:

<img id="moon" src="http://www.domain.com/moon.png" alt="moon image" width="450" height="200" />


When the height and width tags are included the browser will automatically know the size of the image. As a consequence it will be able to hold a place for the image and load the rest of the page contemporaneously. Apart from the improvement on the load time of the page this method is also more user friendly since the visitor can start reading the text or other information while the image is being downloaded.

Tips to designing your own website

As the rate of information technology increases, many small business owners and individuals are now aiming to increase their communication and business with the use of the Internet. Some of the benefits of the Internet is that people can frequently improve their knowledge, be critical, and analyze new concepts and developments.

Not only does the Internet provide an opportunity for people to access new and foreign knowledge, but people are also given the opportunity to share knowledge through the use of creating their own websites or visiting chat rooms.

The concept of building a website may at first seem to be foreign to the less technologically inclined, but once the basics of website building are mastered, then the concept becomes routine and easy to handle, especially with updates. However, the building of a website does not only involve conquering technology, but also the design of your website will largely affect how many visitors will stay on your site and the amount of information that is consequently attained. For example, a website that is offensive in their use of language or ideologies, or even which has unsuitable colors will deter viewers from going to the site. Below are some tips that need to be taken into consideration when building your website.

Here the tips:

1. Make sure the color of the text on your website is not too bright and is suitable for the content of the website. For example, if you are designing a website to talk about the death penalty, a pink background with yellow text may not be the most appropriate format.
2. The pictures or images that are presented on your website also need to be taken into consideration. A website incorporating cartoons and pictures of Barbie but which is aimed at mature age people in the content may not be as successful. Remember, when people go to a website the first thing they will see will be the graphics, and just as easily as getting to the website, people can just as easily go to another website.
3. Make sure the links that you put on your website are relevant to your content. Although advertising is permitted and incorporated into some websites, too much advertising and propaganda will act as a deterrent and may compete for the attention of the viewer. Also, although advertising may pay for the cost of maintaining your website, remember the initial purpose of designing the website and don’t let in-your-face advertising overtake your valuable content.
4. Although most people feel that a website is made more interesting when there are graphics on the site, do not put in too many graphics and make the size of your website too large. Viewers can become frustrated if a website takes too long to download and will go to another website.
5. Remember to reference everything that you have researched and include a bibliography or a list of references. Do not plagiarize. Plagiarism can have consequences if you are an academic, or you may be liable for court action if it is too serious. Remember to indent long quotes that you may have gotten from a person or from research. Acknowledge help and all your sources.
6. Be mindful of different ideologies and cultures. Colors for backgrounds may have significance to the content. However, in another culture it may have a completely different meaning and may be misunderstood.
7. Ensure that the content is concise and attractive to the viewer. The content of websites can be written in formal as well as informal language. This will depend on the target audience and what you want to promote. For example, a person who is aiming at a teenage market may want to use less formal language, however, if you are aimed at academics or mature age people, correct referencing and research as well as formal language will be better appreciated.
8. Ensure that the links that are put on your website work and that your website is easy to navigate. For example, endless links that go nowhere can cause frustration and deter people from your website. Information that is not concise or inaccurate can cause misunderstandings. Hence, check all information before you put it on the website and check your links before you publish the website.

The building of your website can be a challenge at first, but the rewards are that many people will have the opportunity to share in your knowledge and communicate with you in relation to your ideas. For entrepreneurs, websites have the ability to promote your business and also ensure that consumers have the ability to gain better information about your goods and services.

Sitemap, Your Key To Get High Page Rank

Ranking high on Google needs a lot of SEO. One of the main SEO things is to make a Google Sitemap for you site. Usually webmasters place sitemap in their pages or they help with different wordpress plugins. Here I’m going to show you one of the easiest ways to upload your sitemap to Google Webmaster Central. If you didn’t added sites in it then do it fast, as you have a lot of good statistics in there.

After you added some of your sites there click on of them and go check settings of it. In left sidebar you will see Sitemaps, click on it. There you need to upload your sitemap of the site you clicked on with the methods you select. For the blogger who hosted their blog on blogspot/blogger, simply put their sitemap's url as http://blogname.blogspot.com/atom.xml

If you are using self hosting blog, for making sitemap, one of the first ranked sites is XML-Sitemaps. Here create your sitemap by entering your site url. Download the sitemap and upload it to Google Webmaster Central, and you are done. This will help Google to crawl your site faster and maybe you will gain some positions on Google.

Identify Broken BackLinks with Google Web Crawl

Web Crawl is one of tools inside Google Webmaster Tools that provides you with detailed reports about your pages' visibility on Google. This suite of webmaster tools provides you with a free and easy way to make your site more Google-friendly. It Identifies all the backlinks to your site which are pointing towards a Non-existent Page i.e. those backlinks which are broken



Consequences of linking to a Non-existent Page?
Though it doesn’t hurt much in case of your site’s SEO purpose but you are losing the effective PR juice which you deserve for your site. As Google will not rank a non-existant Page, the backlik becomes useless.
Also you will lose the important traffic which will come to your site following the backlink.

Steps to Using Web Crawl On Your Site:

• Goto Google webmaster tools.
• Add your site if you still haven’t done it.
• Click on your site. You will be taken to your site Overview.
• On the left side there is an option for diagnostics. Click on it.
• Under that web Crawl Feature is present.

Growth Up Traffic Of Adsense Site With Using Social Bookmarking

Bookmarking your sites, articles, videos and everything else you do online is a great way to get backlinks and drive traffic to your site. Bookmarking sites are where people go to have a list of their favorite sites online and to share these sites or other related sites with others. These sites can generate traffic to your web site(s) because the bookmarking sites have a very large community. But the most important aspect of this bookmarking sites is that you are getting quality one way backlinks. Backlinks are very important to have if you want to rank high in the search engines for your keywords.


Bookmarking sites can generate traffic more quickly than search engines because they index and categorize content faster than the search engines. So be sure to have a well planned and targeted bookmarking campaign and you will drive free targeted traffic to your web site.

When you start to bookmark everything you do online, here is a few of the main sites that you should be using:

1. Digg - this site is for people to submit stories that they find on the internet. When other people like your story, they digg it. The more diggs a story gets, the higher it is ranked. If you can get enough diggs your story can appear on the front page with the potential of getting thousands of views.

2. Technorati - is one of the main authority sites when it comes to blogs. They monitor the content, comments and links between.

3. Stumble upon - Bookmarking or telling people which web sites that you stumble upon and think are interesting.

4. Del.icio.us - high authority bookmarking site with a large community

when you are bookmarking be sure to add the correct tags to your bookmarks. This will guarantee that they are seen and will increase links to your site. When adding tags, be sure to pay attention to the format that the site uses.
The two most common formats are comma separated and space separated. Make sure you follow the correct format so you get the full benefit of each bookmark.

Bookmarking your sites manually can be very time consuming. Here are two tools that will help you make the process go a little faster.

1. Only Wire
2. Social Marker

So get started and sign up for accounts at these bookmarking sites and remember to bookmark everything you do online.

How To Improve Your Adsense Earning

Adsense is a great program, if you run a content based website, then it can effectively offer you 'free money'. Basically just by placing Google's AdSense code on your site you can make money from anyone who clicks through on any one of those ads.

This is great and most website owners end-up applying for the AdSense program. Once approved the tendency is to log into your account, chose a few ad formats, place them on your site and wait for the money to start rolling in... or not...

The truth is that AdSense is extremely easy to implement (you just copy the text from Google's website and paste it into your own site). But it's actually fairly complex to get right. That's why many website owners feel very, very disappointed when they reach the end of the first month and little money has come through.


Partly this is because displaying ads on your site is a numbers game... The more people you have coming to your site the more likely it is that they will click on the ads on your site. Typically you will get a click-through rate of between 1% and 5% (ie for every 100 people who visit your site only between 1 and 5 of them will click on an ad). You can improve this number by altering the layout of your ads (ie ad size, font colours and border colours) where plain ads that actually resemble the overall look and feel of the text on your site tend to perform best. Basically you're trying to make the ads merge in with the content of your site so that they do not look like ads. That's why some of the more unusual ad sizes can look better than the standard 'banner' style of ads.

Obviously you also need to look after your SEO. You need to build more links so that more people find your website and see your pages (remember that earning income from ads is a numbers game, the more people who visit your site, the more clicks you get).

However, it's also often forgotten that each ad is worth a certain amount of money and only pays you a certain amount for each click. You want to get ads to your site that will entice your visitors to click on them and which will earn you the most income. This is why you need to pay particular attention to how your website is indexed and the keywords you have.

Your keywords should always be related to your site's content, however some keywords are better at getting high-paying ads than others. Also , the google bots index the whole of your site and if you have a complex page with lots of links this may not be a good thing.

The links and other text you have may lead to areas of your site and topics that are not related to the main focus of the page they're on (this is particularly true of portal sites and forums and article sites) and this is where Google provides tools to help you. One of the most important of these is a series of tags:


text of section


This tells Google that the text between those tags is the most important part of a web pate. Now, the remainder of the page won't be ignored but whatever's between those tags will be given extra weighting. Google recommends that you include at least 20% of a page's content in those sections and you certainly can't use it to just highlight certain words and phrases. But if your page is complex and especially if your page design puts some of the main navigation elements before the main content it can be very powerful.

If, however, you want certain text on your pages to be ignored completely for ad indexing you can use the following tags:


text of section

Using these tools can help you dramatically help the focussing of ads on your site and this can help your click-through rates and incomes.

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Plus Minus Using Flash in Web Design

Adobe Flash (formerly Macromedia Flash) is a powerful multimedia technology that brings life and color to the web. Flash however, comes with various disadvantages that often hinder its implementation in web page design. At a time when SEO is a necessity in web design, flash should be used very cautiously. Following are some reasons why:

Browser incompatibility
While it's true the Adobe Flash plugin has been installed in very many browsers, you often need the latest version of the plugin to view content created using new versions of flash authoring software. You are also not sure that every user updates their plugins diligently. This presents the risk of your flash content not being properly viewed by all your site visitors. Woe unto you if your entire site is in flash.


Near-impossible site indexing
Site engine robots cannot execute JavaScript nor index content that is embed within flash files. For that reason, flash site designers are encouraged to provide html or text only versions of their web pages. This should however be carefully implemented to avoid penalties of web page duplication and spamming search engine robots.

Very small screen fonts
For some reason, many web sites designed entirely in flash have very small fonts that are particularly hard to read. Worse, there are no ways of resizing the page text size used on such pages. The worst part is that flash sites have no accessibility features for visitors who use text-only browsers or those who are visually handicapped.

Distracting animations and eye-candy
Many overzealous designers often go over themselves to come up with extremely busy web pages full of flashy graphics, animated banners and other multimedia flash elements. With Flash, it's very easy to yield to the temptation of creating web pages full of eye candy that fails to delight the eye but ends up distracting thge mind. Be careful, most modern browsers e.g. Opera offers users the option of instantly disabling animated graphics and other multimedia content.

Slow-loading multimedia content
It is true that most Flash content is handled as vector graphics in flash authoring applications. On the web however, these files are incorporated as SWF flash files. In view of the ActionScript that facilitates animations and interaction, the file sizes increase. Ultimately, web sites with heavy flash content take longer to load. This can easily drive your visitors away. Flash content is to be kept to a minimum.