Alexa is a web statistics company that counts traffic from a number of sources, primarily its toolbar userbase. Alexa rankings have become increasingly important lately as Izea’s Text Link Ads brokerage uses Alexa rank and Google Page Rank to set the price on text link ads it brokers.Webmasters looking for a boost to their Alexa rankings had been using a loophole in the Alexa system to get clicks on links to their blog counted in Alexa’s traffic counts. By adding “http://redirect.alexa.com/redirect?” ahead of their actual URL, Alexa would redirect the surfer to their site and count one visitor in the process. This had picked up speed in recent weeks, including a fairly good sized faction of EntreCard users using the Alexa redirect as their EntreCard URL.
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