Thursday

Let Google Analytics and Google Adsense To The Altar

What is Google Analytics?

Google Analytics is a tool from Google that helps you to analyze various aspects of your sites like how many visitors visit your site, average duration of visits, source of the traffic and most popular page in your site. You can go beyond traditional visitor and page views counts to measure downloads, sales conversion and video plays and adjust your site accordingly to increase the revenue.

Why do I need to integrate AdSense and Analytics?

By integrating your Google AdSense account with Analytics provides you detailed information about your ads and your sites. You can use this information to improve ad performance and increase AdSense revenue.
Monitor which geographies, pages, traffic sources and browsers bring users to your site.
Understand which pages users spend time on and which pages not attracting the users.
Once you integrate AdSense and Analytics, AdSense performance can be seen in a separate AdSense section of your Analytics account. This show earnings and ad impressions based on user visits, the top sites referring users to AdSense, and the geographical areas where your visitors are located.

How do I use Analytics to increase my AdSense revenue?

you can customize your content and ads to your site’s users with the in depth information available from Analytics. Following are few ways to view your Analytics reports for increasing your AdSense revenue:
Geographic location: From which city or country in the world your visitors are coming? You can change your site’s content suitable to visitors in these locations.
Referring source: If you know where visitors are coming from, it is easy for you to customize your content to them in order to keep them coming back for more.
Browser usage: Observe the browsers and technologies most used by your visitors and check the compatibility of your sites.

How to link AdSense and Analytics account?

Log in to AdSense account, under Home > Overview you can see the link “Integrate with Google Analytics”.
Analytics Link in AdSense AccountThis link will take you to Google Analytics page and you’ll be asked to create a new Analytics account, or indicate an existing Analytics account to link to. To link to an existing Analytics account, your AdSense log in must be an Administrator on that Analytics account.
Once you linked your AdSense account to Analytics account, you can check the details of your site under Content > AdSense tab.

Other Features of Google Analytics:

You can also create Analytics account without linking to AdSense account. The first step is to open Google Analytics account.
Once you logged into your account, Go to Admin tab select Profiles and select +New Profile

Create Analytics ProfileProvide name for your profile and select Create Profile.
Create New Analytics ProfileAnd provide your site detail and save the information.

Edit Analytics Profile InformationUnder Tracking Code Tab, you can see the Tracking ID linked to your profile.
Google Analytics Tracking CodeAnalytics provides various methods to generate the Tracking Code.
Methods of Generating Analytics Tracking CodeYou can select the Tracking code and paste into every page you want to track immediately before the closing tag.
If you are using Weebly, you can paste the code in Settings > SEO > Footer Code

Integrating Google Analytics Tracking Code with Weebly Site
Once you pasted the tracking code and successfully published your site, Google Analytics will start receive the data from your site. You can check the tracking status under Tracking Code > Website Tracking.

Integrating Google Analytics Tracking Code with Weebly Site
Once your site is connected to Google Analytics you can check pageviews, visitors count, source of visitors and many other options from the left side navigation menu. you can add various widgets to your dashboard for quick monitoring.

Google Analytics Dashboard

How To Increase traffic to your WordPress blog

A constant concern of every good webmaster is increase traffic and the number of visitors to the site. It was nice to say that it is not the number of visitors that counts, but the quality of them and the relationship you have with them, we all have dreamed of seeing our numbers increase suddenly in Google Analitycs.
But the miracle cure does not exist, if not to provide quality content , useful for the visitor and the day to day content . There is no magic formula , but there is still the ” tried and tested ” to bring more visitors to your ” WordPress ” website methods. Here are three of them , used by many WordPress experts to boost their traffic.

1. Optimize posts in the results of search engines.

A good pagerank is good, but we must also be concerned with how your pages and posts appear in the query results in Google. Optimize the title and description of the content of the landing page is essential . An informative and clear as incentive to stick to what the user can search on Google. A description of the content of the article is also essential. This should give a clear idea of ​​what they will find when they click on your link.
Customize title and description is a breeze with the WordPress SEO plugin by Yoast . Simply fill in the two dedicated fields created by the plugin when you write a article.3 tips to increase traffic to your WordPress blog

2. Submitting articles in connection with any new publication.

If this is not done or the theme you are using does not offer by default, here is a simple to increase the audience and especially the time that visitors spend on your site way. Should be offered at the bottom of each of your articles, links to other related articles that might interest your visitors. The idea is simple as pie, if you liked this article you will also probably like this one and this one …
Many plugins exist that will allow you to insert this little list of links to other articles at the end of your post. To be even more effective prefer those that offer links with thumbnails, click-through rate is higher.
Aamong these plugins, you can choose for example: Yet Another Related Posts Plugin (YARPP)
Yet Another Related Posts Plugin (YARPP)I also like the hashtag plugin I mentioned it here a few days ago that allows you to create links by adding a simple hashtag # a word in an article.

3. Retweet former articles.

We know the importance of social networks including Twitter traffic in a blog or site. However ephemeral glory. If you have a blog with many articles, a way to optimize your files on the network is to automate tweets linking your articles along with your Twitter account. The Evergreen Post Tweeter plugin makes this point of view wonders.

Once linked to your Twitter account, Evergreen Post Tweeter will retweet your old articles based on criteria that you define (categories, tags, etc..). You’ll also be able to set a pace of publication. So your old items will experience a new celebrity on the networks and probably new readers.

Small precaution: all items of a blog does not necessarily lend themselves to a re-release of many months after their first visit. You can create a specific hashtag to tag items that seem retwitables. He then easy enough to ask Evergreen Post Tweeter is retweet the articles that have this hashtag.
So much for these three simple but effective ways to boost traffic to their WordPress blog or site. And you? Which means, what tricks, what plugins do you use? Feel free to share your experiences in the comments.

Tools for Webmaster

Google Webmaster Tools offers various utilities to help submitting your site to Google search engine and improving your site’s visibility in the search result. The chance of getting more organic visits increases multifold, once your site is visible to more audience. This helps you to get more revenue from the advertising programs like AdSense as well as more sales in case if your site is an eCommerce site.
It is worth to note Google AdSense policy which recommends you to get your visitors from organic searches rather than through social networking sites, referrals or free traffic exchanges.

Features of Google Webmaster Tools

We recommend you to use a single account details for all your Google accounts like Gmail, Blogger, Google Sites, AdSense, AdWords, Webmaster Tools and Google Analytics. This will help you to remember your credentials as well as to navigate from one account to another easily.
The first step is to Open Webmaster Tools account. In order to use all the features, you need to add and verify your sites successfully.
Webmaster Tools offer various features under the sections Search Appearance, Search Traffic, Google Index, Crawl and Labs. The features are classified based on various stages of search like crawling, indexing and serving. In addition to these features there are other options like Site Messages, Malware detection and additional tools. Site settings option is now moved under the Gear Box icon on the top right corner.
Some of the key features are explained in the following sections.
Features of Google Webmaster Tools

Sitelinks

Sitelinks are generated by Google automatically when showing in the Search results. For example when you search Webmaster Tools” in Google, you will get the following search result
SitelinksIf you do not want Google to show your Sitelinks automatically then you can submit your URL for “Demote this sitelink URL” under Site Appearance > Sitelinks.

Geographic Target Setting

Geographic Target SettingYou can tell Google to improve your search result for the particular geography by setting “Geographic target”. The option is available under “Site Settings”.

Sitemaps

Sitemaps is a XML file tells Google about the way the pages are organized in your site. Sitemap submission makes sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. There are various Sitemap Generator tools available in the Web. Most of the free website builder tools automatically create a sitemap of your website. For example sitemap of this site is http://theme123.net/sitemap.xml.
Google SitemapsYou can submit your sitemaps to Google under Crawl > Sitemaps. Learn more about submitting your Sitemap to Google.

Search Query Analysis

Most important feature of the Webmaster Tools is analyzing your site traffic based on the Search Query. This helps you to clearly understand what keyword brings more visitors to your site and the average search results position of your site for that keyword. Based on this you can optimize your site’s keywords and improve the search ranking.
Search Query Analysis

Fetch as Google

You may notice Google’s search results and search preview shows different page and content of your site even though you changed it. The reason for this is Google takes considerable time to crawl and index your site’s content. It may vary from few days to a month in some cases. If you have dynamic content in your site you can submit your site to Google as and when the content changes instead waiting many days for automatic crawling by Google.
Fetch as GoogleOnce you fetched your site then you can submit for indexing so that Google search engine will index your new content and shows in the search results.
Integrate Google Analytics with Webmaster Tools to get source of traffic and which browser and operating system is used to view your sites. This will help you to optimize your sites accordingly to improve the ad performance and increase revenue from AdSense.