Keywords are not just for search engine optimization of your website, rather these can serve as subjects when you are writing fruitful content for your website. Keywords provide you with topics people are searching for. No wonder you would want these to be converted into informative articles.
How many keywords can one subject contain?
There is no dearth of keywords for a single subject, because there are millions out there trying to search for information and trying new keywords all the time. Therefore, proper research will reveal the numbers of available keywords for a single subject.
It is absolutely normal if you put in the main keyword and take use those which have highest numbers of clicks. This strategy will work when you are trying to market your website. However, using single line or vertical keywords can really make your website SEO friendly. If you want continuous flow of traffic your efforts should be directed towards building a user friendly and highly informative website.
Are website content keywords any different than the marketing ones?
Keywords for both purposes would be almost similar. However, for the purpose of building an informative website, you should use keywords with a wider spectrum rather than eyeing just the bull's eye. When building a website and adding content, it becomes necessary to include as many related topics as possible, this is what will bring in regular visitors.
Keyword mining software will always provide you with not just vertical keywords which are directly related to the subject. Instead through these software you will find keywords that are related to the subject but do not happen to be the very main stream ones. These keywords are very useful in providing you with topics that can become informative articles to a wide range of Internet users.
For example: If your website is about particular jewelry, it would be easier to attract traffic if it contained jewelry for men, women, children, different age groups, different occasions, information regarding what jewelry goes well with what apparel, with examples, etc. this would automatically increase use of the jewelry website and people would visit it often to get ideas and information. You can also provide visitors with information regarding preserving, cleaning and repair of the jewelry.
Can all the above keywords bring in traffic for the website?
Some keywords can be used simply for building your website. Though internet users do not search for the product or service using the keyword, you will be surprised to see that many who visit your website will check out the information page. If visitors find information worthwhile, you can be assured they will come back each time they want to more knowledge about the subject.
Keywords used for web content building may not always pull in traffic, but they are always helpful in retaining traffic if the content answers their queries and current problems effectively. You have the long tail keywords and short keywords; both can be used for building website content.