Web Crawl is one of tools inside Google Webmaster Tools that provides you with detailed reports about your pages' visibility on Google. This suite of webmaster tools provides you with a free and easy way to make your site more Google-friendly. It Identifies all the backlinks to your site which are pointing towards a Non-existent Page i.e. those backlinks which are broken
Consequences of linking to a Non-existent Page?
Though it doesn’t hurt much in case of your site’s SEO purpose but you are losing the effective PR juice which you deserve for your site. As Google will not rank a non-existant Page, the backlik becomes useless.
Also you will lose the important traffic which will come to your site following the backlink.
Steps to Using Web Crawl On Your Site:
- Goto Google webmaster tools.
- Add your site if you still haven’t done it.
- Click on your site. You will be taken to your site Overview.
- On the left side there is an option for diagnostics. Click on it.
- Under that web Crawl Feature is present.
Bookmarking your sites, articles, videos and everything else you do online is a great way to get backlinks and drive traffic to your site. Bookmarking sites are where people go to have a list of their favorite sites online and to share these sites or other related sites with others. These sites can generate traffic to your web site(s) because the bookmarking sites have a very large community. But the most important aspect of this bookmarking sites is that you are getting quality one way backlinks. Backlinks are very important to have if you want to rank high in the search engines for your keywords.
Bookmarking sites can generate traffic more quickly than search engines because they index and categorize content faster than the search engines. So be sure to have a well planned and targeted bookmarking campaign and you will drive free targeted traffic to your web site.
When you start to bookmark everything you do online, here is a few of the main sites that you should be using:
1. Digg - this site is for people to submit stories that they find on the internet. When other people like your story, they digg it. The more diggs a story gets, the higher it is ranked. If you can get enough diggs your story can appear on the front page with the potential of getting thousands of views.
2. Technorati - is one of the main authority sites when it comes to blogs. They monitor the content, comments and links between.
3. Stumble upon - Bookmarking or telling people which web sites that you stumble upon and think are interesting.
4. Del.icio.us - high authority bookmarking site with a large community
when you are bookmarking be sure to add the correct tags to your bookmarks. This will guarantee that they are seen and will increase links to your site. When adding tags, be sure to pay attention to the format that the site uses.
The two most common formats are comma separated and space separated. Make sure you follow the correct format so you get the full benefit of each bookmark.
Bookmarking your sites manually can be very time consuming. Here are two tools that will help you make the process go a little faster.
- Only Wire
- Social Marker
So get started and sign up for accounts at these bookmarking sites and remember to bookmark everything you do online.
Adsense is a great program, if you run a content based website, then it can effectively offer you 'free money'. Basically just by placing Google's AdSense code on your site you can make money from anyone who clicks through on any one of those ads.
This is great and most website owners end-up applying for the AdSense program. Once approved the tendency is to log into your account, chose a few ad formats, place them on your site and wait for the money to start rolling in... or not...
The truth is that AdSense is extremely easy to implement (you just copy the text from Google's website and paste it into your own site). But it's actually fairly complex to get right. That's why many website owners feel very, very disappointed when they reach the end of the first month and little money has come through.
Partly this is because displaying ads on your site is a numbers game... The more people you have coming to your site the more likely it is that they will click on the ads on your site. Typically you will get a click-through rate of between 1% and 5% (ie for every 100 people who visit your site only between 1 and 5 of them will click on an ad). You can improve this number by altering the layout of your ads (ie ad size, font colours and border colours) where plain ads that actually resemble the overall look and feel of the text on your site tend to perform best. Basically you're trying to make the ads merge in with the content of your site so that they do not look like ads. That's why some of the more unusual ad sizes can look better than the standard 'banner' style of ads.
Obviously you also need to look after your SEO. You need to build more links so that more people find your website and see your pages (remember that earning income from ads is a numbers game, the more people who visit your site, the more clicks you get).
However, it's also often forgotten that each ad is worth a certain amount of money and only pays you a certain amount for each click. You want to get ads to your site that will entice your visitors to click on them and which will earn you the most income. This is why you need to pay particular attention to how your website is indexed and the keywords you have.
Your keywords should always be related to your site's content, however some keywords are better at getting high-paying ads than others. Also , the google bots index the whole of your site and if you have a complex page with lots of links this may not be a good thing.
The links and other text you have may lead to areas of your site and topics that are not related to the main focus of the page they're on (this is particularly true of portal sites and forums and article sites) and this is where Google provides tools to help you. One of the most important of these is a series of tags:
text of section
This tells Google that the text between those tags is the most important part of a web pate. Now, the remainder of the page won't be ignored but whatever's between those tags will be given extra weighting. Google recommends that you include at least 20% of a page's content in those sections and you certainly can't use it to just highlight certain words and phrases. But if your page is complex and especially if your page design puts some of the main navigation elements before the main content it can be very powerful.
If, however, you want certain text on your pages to be ignored completely for ad indexing you can use the following tags:
text of section
Using these tools can help you dramatically help the focussing of ads on your site and this can help your click-through rates and incomes.
