Black Hat vs. White Hat SEO Types

Black Hat SEO- These are aggressive tactics used to gain high search
engines rankings that do not comply with the philosophy of the search
engines. Sites produced with black hat SEO techniques are considered
unethical spam by most web surfers because they provide no real content or
user experience. They basically look like pages of another search engine
or paragraphs of jargon containing keywords instead of real content.

 

The black hats, on the other hand, simply thinks of "How do I get links to
the site?" They pay no consideration to whether the links provide value to
the visitors and readers. The eventual strategy that emerges usually turns
out to be schemes like link farms and reciprocal link schemes.
Black Hat SEO are all about getting fast results. The method they use to
optimize their websites will often get the website to the top of the
search engines very rapidly, but when the search engines catch-on, the
website will very often crash or get banned.

For a while now, there is a battle going on within the Internet among
marketers that use SEO. Black Hat SEO is to use optimizing practices to
fool the search engines and the use of other traffic generating techniques
that are questionable or unethical.

White Hat Optimization- If you're thinking of using an SEO consultancy to
help your website get listed well on search engines then ask them a few
questions about bad techniques that you've heard of. This will probably be
enough for the unethical website optimization company to take the bait
whereas a good, ethical SEO consultancy will try to talk you out of it and
steer you in the right direction.

White Hat SEO remains more time-consuming, but it yields better long-term
results and has a more positive impact. People prefer to use web sites
they haven't been deceived into visiting, and search engines don't like to
list sites which have manipulated their way to a high ranking. Sites using
white hatted techniques usually don't have to worry about being removed
from search engine results.

The use of key-phrases can also be considered white or black hat as white
hat SEO'rs will use key-phrases in the natural context of a body of text, if
you write your web copy for your visitors and not the search engines you
will achieve better results.

White Hat SEO evolves writing good quality content. Don't try to use
spammy tricks. Deliver great content to your visitors and the search
engines. Don't hide text, or stuff Meta tags with keywords that shouldn't
be there. Make sure your title tag and other Meta tags reflect your page.

Boost Your Web Site with Social Bookmarking

There is a lot of talk about social bookmarking when it comes to research engine optimization, and it's sometimes hard to see via the haze of marketing towards the true facts.

Basically, interpersonal book marking services go to websites for example Digg, Stumbleupon, Reddit, Delicious and create hyperlinks to your website, tag it and share it with the world.

This can assist drive visitors to your website in two methods. First, if you have a novel or fascinating site, people will normally be drawn to it and follow the links for your doorstep. People spend hours on interpersonal ebook marking websites and use it to find the majority of their info. Should you send readers to an interesting article or valuable assistance, they will naturally send a link to their friends, and their friends will do the same. Secondly, each among the links provided by a social ebook marking service will deliver "link juice" to your website.

"Link juice" is jargon for site believability in the eyes of search engines. Social book marking websites use a significant of believability, and with every hyperlink it provides your website a bit of that credibility. So even if nobody looks at the social bookmark on Digg, the site will assist your website a small a lot more credibility.

The way this functions is that when the bots from Google or Bing search your site, they discover back hyperlinks to sites having a significant of credibility. So even if it's just a blank hyperlink, those research spiders will assume that there's a reason for the hyperlink, thus believing that your site has credible information within.

There's a downside to social bookmarking providers though, there are lots of disreputable businesses that may take your money then spam interpersonal ebook marking websites with garbage -- and that garbage is directly connected to your site. The social bookmarking sites don't like it and nor does Google, utilizing a dirt cheap interpersonal book marking service is an easy way to get your website kicked out of search engine rankings completely.

Social Bookmarking Submission Tips

Social Bookmarking refers to web based applications that allow people to store bookmarks online instead of just putting in the favorites or bookmarks on their computers. The direct advantage of this is that people can access their bookmarked sites from any computer, or even from a mobile phone.

The good aspect of social bookmarking is that it allows users to share bookmarks with other Internet users in a collaborative manner. Generally, social bookmarking takes place on sites where the users can create an account to add their bookmarks to. It's also helpful to do it on sites that allow users to insert keywords for the types of bookmarks they add. In that manner, they all can be organized and set into categories that other users can easily search through.

But how submit your social bookmarking successfully? The follow five tips can help you.

Firstly, when you post the article to a social bookmarking site, make sure the short description you provide entices potential customers, not with a blatant sales pitch but by summarizing the information that people interested in your type of products want to read.

Secondly, take care in adding tags of your most relevant keywords in order to make the link easy to find within the site. Some sites limit the number of tags you can add while others provide nearly limitless space to include every relevant keyword or phrase.

Thirdly, make your content easy to share. All of the major blogging platforms such as WordPress or Blogger include plug-ins to add a little ‘share' graphic to your posts. This allows readers to easily and quickly make one click and add a bookmark of your article URL at any site where they have an account.

Last but not the least, be sure to include a plug-in that allows readers to add your site to an RSS feed as well. These feed aggregators are a popular way for internet users to combine all the blogs they follow into one easy-to-find place that shows the most current updates to all their favourites.

Social bookmarking existed several years before and people will always discover new concepts about the bookmarking world especially with the fields of marketing and promotion. Many have benefited from its advantages and new ideas are still being developed to maximize its use. The online marketing industry and community eye social marketing as one of their major tools in the future. No wonder many social bookmarking sites have come to provide the basic advantages and enjoy the benefits of social bookmarking.

Some Tips for Web Page Headers

Are you a current business owner who has asked the question, "How do I get my website on the first page of Google and the major search engines?" Most business owners don't know that traditional media ad spending is down across the board. Television advertising, radio, newspaper and magazines are down an average of approximately 13% in 2009.

Implementing relative meta-tags in your website makes sure that it will increase effectiveness of your search engine optimization campaign. On which you are investing lots of time and money. You can pick up any of your webpage and click on 'View' button at the top of the browser screen and select 'Page Source' it will show title tag at the top of the page.

Does your website have an actual contact form? There are a lot of websites that have just a mailto web link for users to contact the company. The problem with this is that you are reliant on the user having their own mail client installed and you cannot specify what information you want to collect. If you have a proper contact form on your contact us page you can specify what information you want to collect e.g. name, phone number, email address, website etc.

On-page optimization is the process of structuring or changing the elements on your webpage so that it can be found by search engines for specific keyword(s). The on-page elements or factors that you need to change in order to improve your website's positions in search engines include title Tag, header tags, page content, alt tag, meta description tag and meta keywords tag.

It allows anyone from any experience level, from a complete beginner with no website technical skills to those who are familiar with website building. For the users who already know how to build sites using all kinds of coding and language and scripts, this will make it much easier for them too. You can start producing websites that look as professional as the big name companies and you can do it by yourself and do it fast.

If you were working with a company that creates designer flip-flops that are embellished with crystals, symbols, jewelry and other decorative items. When you first start their keyword project, the first two keywords that the company will give you is: flip-flops and sandals. You can easily find that there is great search volume and much lighter competition around more specific search terms such as: embellished flip flops, crystal flip-slops, rhinestone flip-flops, decorated flip-flops etc.

Depending on how your templates are created, you can save Huge amounts of time by allowing the template or web editing software to perform repetitive tasks vs. you making them all on your own. A couple of examples might be your website's header, footer or common menu system. Let' say if each page of your website includes these common items, then you could save great time by having all of the pages call a "single file" that simply contains all of the requisite information for each respective section.

A favicon is basically an image that distinguishes a website/company from others. What's the first thing that comes to your mind when you see image of the latter G with red,green, blue and yellow colors?... Google of course! You see how easy it is to advertise and embed your brand in people's mind. That's the power of favicon. Simply put, a favicon for your blog or website, is another way to make "you brand" (your website/blog), easily recognizable.

Designing Your Site to Be Search Engine Friendly. Creating a site that is search engine friendly should be an objective of every company that wants to do business on the Internet. Search engines are the most common way for Internet surfers to search for something on the Net. In fact, 85 percent of all people who use the Internet use search engines as their primary way to look for information. By using keywords relating to your company in appropriate places on your site, you can improve how search engines rank you.

Making Money with Twitter

On first considering about money making online, the primary approach that most people will consider will be twitter! Twitter is actually a micro blogging networking site which gives you message lesser or equal to 140 characters and not more. With so much good intentions and positive benefits, Twitter has set a new line of practice to make money online. Implementing right approach in twitter will make you get the best out from them. On building a best bond and relationship will be the core success of making handful income. The stronger you bind relationship with your network people will right away explain the success of your online business.

Online money making has become the most awesome gift, where you can bind long term business relationship with worthy clients across the world. Are you not using twitter to promote and get in touch with your customers? This shows that you losing a great deal or even it explicate your craziness of not knowing the supremacy of twitter! Twitter is a power platform which grants you to communicate with several hundreds of people at single shot. Twitter gives you an opening to build enduring relationship and even supports in selling products with quick approach. On joining twitter, you can sell your products to the network customers as most twitter members will buy products from people whom they know. For all these reason, twitter is defined to be the gold mine while it comes in product selling.

People who aren't using Twitter will have either not understand the power of Twitter or they might not be aware of its existence. On research, you can get to know the positive and successful stories of Twitter and their role in driving traffic towards your business sale. Twitter is the best mini blogging site that drives incredible volume of traffic towards your way and this promising fact has inspired everyone to join the network. Is making money through twitter is too hard? Any novice will have this question, because they do not know the procedure of joining the network. Actually, the role of joining twitter will not take hard time rather you merely have to spare minutes to join the network.

Text Importance Of SEO

When you're approaching the design of your site, it's apparent that technology is king. Web designers will tell you that selecting the right platform to build your site can make a huge difference to its look and usability. As a consequence, many sites are built using highly complex technologies, filled with all sorts of bells and whistles.

Then the site is considered from a search engine optimization perspective. Under this new gaze, not only are the bells and whistles too much noise, but the technology platform the site is based upon is sometimes a liability. What site owners usually come to realize is that they would have been better off working from the basics, focusing on the best they could do with HTML and text.

When it comes to search engine optimization, it is clear that text rules. This is because of the way the search engines trawl the web. Search engine crawlers have become increasingly sophisticated over the years, but their bias is still toward the format they began with, namely text. If you can fit all of your content into text within plain, text-based code, there's a higher chance that the search engines will understand your site, making indexing a little easier.

A solely text-based site is not entirely attractive to your human users, and there must be some balance. At the same time, your SEO work will be cut in half if your site has nice, handy chunks of text to work with.

If your site is built entirely out of Flash, don't despair. SEO companies are able to work around Flash and other not-so-SEO-friendly technologies, and Google is constantly trying to improve the algorithm's relationship with web design technology. It is important, however, to be aware that the task isn't going to be easy.